The ideal companion in a connected world “AI Influencers: New Faces of Marketing"

AI influencers, like Lil Miquela or Aitana Lopez, are revolutionizing digital marketing. These virtual avatars, created by AI, offer brands unique advantages: reduced costs, infinite personalization, and constant availability. They are redefining communication on platforms like Instagram and opening new opportunities in advertising and augmented reality.

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What is an AI Influencer?

An AI influencer is a virtual avatar created by artificial intelligence, using 3D modeling software and advanced algorithms. These digital characters have realistic appearances, distinct personalities, and fictional backstories, and they interact with users on social networks like Instagram. They collaborate with brands to promote products, thereby offering a consistent and controlled image, without the constraints of human influencers.

Example: Lil Miquela and Aitana Lopez

Lil Miquela is one of the first virtual influencers to have gained popularity. She has collaborated with several brands and has even released music, demonstrating the versatility of these virtual characters in the world of entertainment and marketing.

Aitana Lopez is also an AI influencer with advantageous proportions and suggestive outfits. With 354,000 subscribers on Instagram (the number of subscribers continues to rise), she generates €10,000 per month, notably thanks to the sale of her photos.

Why Create an AI Influencer: Advantages and Opportunities

Creating an AI influencer is a strategy increasingly used by brands. Why? Quite simply because it presents several key advantages over traditional human influencers.

Control and Consistency

One of the main assets of an AI influencer is the absolute control it allows. No scandals, no mood swings, no social media pressure. Brands can guarantee a consistent, positive image aligned with their communication strategy, while avoiding the uncertainties of a human career.

Cost and Simplified Management

AI influencers require neither a salary nor complex management. It is enough to design the avatar and integrate it into advertising campaigns. This represents a significant financial gain for brands, which can also easily adapt their virtual influencer to different formats and platforms.

Personalization and Creativity

One of the greatest strengths of AI influencers lies in their ability to evolve according to trends. By adapting their outfits, attitudes, and messages, they can meet consumer expectations quickly and creatively.

Create an AI Influencer for Free

It is possible to create an AI influencer at no cost by using free tools like APOB AI or by following online tutorials. These resources allow you to generate images and create engaging Instagram posts without initial investment.

Step 1: Registration and Model Creation

Log in to the official APOB AI website and register for free.
Click on the "Create Model: Portrait" option at the top left of the page.

Step 2: AI Influencer Generation

Select "AI Influencer Generator" to start creating a unique AI girl.
Please freely choose the eye color, hair style and color, face shape, etc.
Wait a few seconds to see your anime girl and give her a name.

Step 3: Style Customization

Please choose "Build Your Own" or "Complete Set" to freely combine the elements you like. Create a sexy or kawaii style according to your preferences.
Click the "Generate" button to generate images. Each generation costs 20 credits, and you have 80 credits per day, allowing you to create 4 different styles, or 16 images, for free every day.

Step 4: Video Generation

Click on the photo you like, then click on "Generate a Video." Describe the actions you want your anime girl to perform. You can generate an animation with a maximum duration of 10 seconds.
You can also make the AI influencer speak using the "lip sync" function.

Monetizing an AI Influencer: Strategies and Opportunities

AI influencers offer various ways to generate revenue. Here are some key strategies for monetizing them:

Brand Collaborations and Sponsored Content: AI influencers create sponsored content for brands, generating revenue ranging from a few hundred to several thousand euros per post, depending on their popularity.
Affiliate Marketing: They use affiliate links to promote products, earning commissions on generated sales.
Private Label Brands: AI influencers can launch their own products, such as clothing or digital art, offering a new source of income.
Music Industry: Some AI influencers, like Lil Miquela, venture into music and generate revenue through virtual concerts or music sales.
Sale of Content and Services: Creators sell photos or videos of their AI influencers to brands and offer customization or social media management services.

FAQ

Q1: How do I create an AI influencer?

A1: Define the concept, use tools like Artbreeder or APOB AI to create the appearance, develop the personality, and establish a presence on social networks.

Q2: How to create a free AI influencer?

A2: Creating an AI influencer for free is possible by using tools like APOB AI to generate images and videos. You can also use platforms like MyEdit or Fooocus to create virtual avatars and generate engaging content for social media.

Q3: Who are the most famous AI Influencers on Instagram?

A3: Here are some popular AI influencers on Instagram: Lu do Magalu, Lil Miquela, Imma, Aitana Lopez, and Shudu Gram. They stand out for their collaborations with brands and their ability to engage their audience in innovative ways.

Q4: How do AI influencers make money?

A4: AI influencers make money through collaborations with brands, product promotions, advertising partnerships, and the creation of sponsored content. They can also monetize their social networks via paid campaigns and merchandise.